On Consumption as Religion: “Print Nation”


Print Nation


Oona was woken with a shove of the alarm. Thrust out from blissful nothingness through ever-lighter hoops, consciousness clicking its groove to bring a bleary world into focus. She passed the morning broadcaster in room 117B, tuning in to the daily download.

         … another day of fantastic performance with the corporation hitting total sales of 68 million yesterday – over target but as always, room for improvement…

Her crisp striped dress, fresh from the delivery draw, she filled her mind with the days work – excited as always.

          … and with 17 new opens yesterday and another 1300 upcoming until the end of this quarter we have plenty to get on with, it’s booming business as usual!’

Oona picked up the final piece of uniform, moved towards the sink; once again it captured her attention.


She observed the tiny dark red patch amongst otherwise perfect chrome tubing. The tiny rust that had evolved into a tiny leak with a tiny drip. The tiny puddle in the nook of the room.

“Did you find it?” said her sister.

Greta’s mousey brown eyes, squared and neat, glimmered like fish scales under the mirror light.

“Oona, you have to promise me this will be just ours. A bond between two chamber sisters.”

Oona knew that when she had to pray at day recap to MOD that evening, the Almighty One would know this memory.

“Block this out at prayer, it’s possible, I’ve done it.”

Greta’s fingers dove into the crack in the concrete where the puddle had been building, tearing out a piece. She scraped the dust away gently so they could see it.


 Small green straw with two small green spoons.

“Oona Forty-Three of Chamber 117B, do you know what this is? This is what the Customers call, a plant.”


The buzzer sounded for check-in. Greta covered up the corner with the dust then concrete and they grabbed their headphones before walking out the chamber.

The morning download finished.

        …And remember folks, one day we will get to the Golden Gates and that day we will all be rewarded by MOD.

Briskly they headed out before parting ways –Greta assigned to Food Print and Oona to Physical Server.

The shutters pulled up and in walked the first of the days Customers.

“Welcome to McDonalds, how can I help?”

word by Sam Fresco

From the author: “Once I received this image, I looked up some facts on McDonalds and was stunned to find the following:

  • McDonald’s feeds 68 million people per day – about 1 percent of the world’s population (and more than the population of the UK; twice the amount of Canada)
  • 1 in every 8 Americans has worked in a McDonald’s
  • McDonald’s’ $27 billion in revenue makes it the 90th-largest economy in the world.
  • On average, McDonald’s opens a new branch every 14.5 hours
  • A recent study by Scholosser (2002) found that the Golden Arch’s were more recognizable than the cross

So it got me thinking: what if it printed food took it one step further and printed its staff? In that case, where’s the line between a corporation and a religion- a CEO and a God?

colour by Kojiro Ankan Takakuwa

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Word and Colour

words inspired by colour wordandcolour.com

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